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Winter 2013-2014

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Tool News - Stanley® CARBIDE™ Utility Blades

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Stanley® CARBIDE™ Utility Blades

Stanley® launches revolutionary CARBIDE™ utility blades that last more than five times longer than the competition.

NEW BRITAIN, Conn. (May 4, 2011) – Stanley announced today the introduction of its new utility blades, which last more than five times longer than the competition due to groundbreaking Carbide Blade Technology™. These new CARBIDE utility blades (11-800, 11-800T and 11-800L) are designed to deliver increased blade life, maintain first-cut sharpness and offer snap resistance—three key factors that today’s professionals demand. These breakthrough utility blades provide heavy users the long awaited durability needed to keep cutting through a variety of applications, including roofing, drywall, ceiling tile installation, and other building products that prove challenging for traditional blades.

“The introduction of the new Stanley CARBIDE blades represents a strong commitment to innovation that began with extensive field research with professional contractors who rely on our products every day,” said Sara Godding, global product manager for knives and blades. “By lasting significantly longer than other blades on the market, we’re confident our new utility blades will meet contractors’ needs and lead to greater productivity on the jobsite.”

Stanley’s CARBIDE Utility Blades are uniquely manufactured by way of a patent- pending process that uses high-powered laser technology to deposit tungsten carbide powder onto the edge of every blade.

Diamond wheels are then used to grind a sharp finished angle on each CARBIDE blade. This high-speed process creates a durable and long-lasting edge while maintaining a flexible steel blade body.

The new CARBIDE Utility Blades will be available in May 2011. The blades are expected to retail in packs of five (11-800) for approximately $4.99, packs of 10 (11-800T) for $7.99 and packs of 50 (11-800L) for $24.99.

Stanley is also offering professionals users a free trial sample of its new Carbide Utility blade (while supplies last). Beginning in May, contractors can visit www.stanleytools.com/carbide and enter their contact information to receive a blade. Samples will be sent to U.S. addresses only and are limited to one per household.

Summary
: Stanley is introducing new utility blades that feature a groundbreaking Carbide Blade Technology and last more than five times longer than the competition. These new utility blades are designed to deliver increased blade life and maintain first-cut sharpness—two key factors that today’s professionals demand. Stanley’s CARBIDE Utility Blades are uniquely manufactured by way of a patent pending process that uses high-powered laser technology to deposit tungsten carbide powder onto the edge of every blade.

www.stanleytools.com/carbide